Read the full report and recommendations published by Capita (excerpted below).
While the country has rightly been focused on the generational impacts of at-home learning for young children, the health crisis for vulnerable adults disproportionately impacted by COVID-19, and a widespread economic crisis, we need to be paying closer attention as the first post-millennial generation comes of age, enters the workforce, and begins parenting.
Born after 1996, the oldest members of Gen Z are entering adulthood, graduating college, entering the workforce, and becoming parents. True digital natives, pro-government, social justice minded, and progressive, they are also the most racially and ethnically diverse and educated generation in our country’s history and the loneliest.
With the future wide open before them, we are curious to see how this generation will parent, what they will demand of institutions, and how all stakeholders can support the flourishing and well-being of these families and children.
In this presentation, we review the:
- Demographics, characteristics, and values of Gen Z
- Environmental influences and societal trends shaping them
- How they’re likely to parent differently than previous generations
- Where Gen Z gets information
- Possible futures for Gen Z