Framing Two-Generation Approaches to Supporting Families
FrameWorks Institute / Aspen Ascend (2019)
To pinpoint the communications challenges that come with 2Gen territory, analysts at the FrameWorks Institute compared what we say to how Americans think, identifying places where there's likely to be a disconnect. The result is a recommendation for a major frame shift – from a narrow focus on service delivery to a broader narrative about human development – and specific ways to execute that shift. Ascend and the FrameWorks Institute are pleased to share a playbook and messaging guide to support practitioners, systems leaders, policymakers, advocates, and families in talking about a two-generation approach. It offers guidance on how to make intentional choices about where to start, what to emphasize, and what to leave unsaid.